The End of Dave's Killer Bread as We Know It?
If you live in the Northwest and you aren’t on the gluten-free bandwagon, you’ve probably tried (and loved) Dave’s Killer Bread. GMO-free, organic, vegan and made with whole grains, it boasts everything that health-conscious Oregonians could ask for. Beyond tasty bread, the company’s message centers on the feel-good story of an ex-con that cleaned up and got on the bread-making wagon, a story that has contributed to its success as much as the great products. That is, until a few days ago when news spread that Dave Dahl was arrested after allegedly ramming multiple police cars with his Cadillac during a police chase in Washington County.
Since we are talking about someone with a considerable rap sheet, the situation is not exactly a shocker and how it will play out in the media could be interesting. So far, the company is meeting the development relatively head-on, taking to social media to acknowledge the situation. Following acknowledgement of the situation, further posts have thanked followers for support, encouraged discussion and awareness of mental illness and addiction and the latest includes a link to a message from the CEO.
While it’s obviously not great news for Dave, it appears that he has a supportive team behind him. How this plays out and what it will mean for the company will be something to keep an eye on.