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2016 Technology Trends: The Year of Apps, Video Ads and Virtual Reality

2016 technology trends

According to insight from Forbes, 2016 technology trends will bring tried-and-true developments with a twist, while novel tech advances take center stage.

Video advertising will increase their presence on platforms such as Facebook, YouTube and even search engines. In fact, Google is planning to bring them to search results. According to experts in 2016 technology trends, video ads will start showing up in even more unexpected places because of Google’s recent purchase of YouTube, .

The app market will experience its own version of an overhaul. As movement continues toward replacing traditional “mobile-friendly” websites with mobile-optimized, intuitive and accessible apps, 2016 will bring an upsurge of app innovation, reports Forbes contributor Jayson DeMers. Business owners are becoming more savvy about the utility of apps for customer acquisition and retention. In other words, the phrase, “There’s an app for that” will begin to lose its irony in 2016.

2016 technology trends

Perhaps most exciting for some, virtual reality (VR) will shift from science fiction fodder to actual reality. DeMers reports: “Oculus Rift, arguably the most hyped VR device, is set to release in the first quarter of 2016. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging.” Experts also predict groundbreaking application development for video games and general use.

What 2016 technology trend trend are you most excited about?