Posts Taged super-bowl

Social Media Done Right, Super Bowl Edition

airport the Denver International Airport is showing its fun side by celebrating the Bronco’s success while lightly poking fun at the Seattle Seahawks on social media.

With the Super Bowl just days away, I think it’s safe to say football is on the minds of many people – especially those in Seattle and Denver. For me, this year is a tough pick. As a Washingtonian, I consider the Seahawks my home team. But I have a deep, deep love for Peyton Manning. After getting the boot from the Colts, I find it invigorating that he has taken the Broncos to the Super Bowl. What am I to do?!

Let’s put the game aside. One thing I can get behind is social media done right, especially when it’s done cleverly and tastefully. According to the Bleacher Report, the Denver International Airport is showing its fun side by celebrating the Bronco’s success while lightly poking fun at the Seattle Seahawks on social media.



DEN Seahawks on social media

Both Denver International Airport and Sea-Tac Airport have taken this opportunity to increase their Twitter followers and show their support for their respected NFL team. In addition, the Denver International Airport is also proudly displaying Peyton Manning’s signature ‘Omaha!’ call through its monikers. For those who are confused by this reference, this is a cue Peyton has used the past several months for running the Bronco’s offense. Flights leaving Denver bound for Omaha, Nebraska now arrive in ‘Omaha!’


Sure, Denver’s got the Super Bowl spirit – who wouldn’t? Those who are passing through Sea-Tac and Denver are sure to feel the energy this week. What a great year for the Super Bowl – may the best team win!

The Growth of Social Media in 2013

growth of social media in 2013

Social media continues to make leaps and bounds in how we communicate with one another. This is crucial to the world of public relations, as it is one of the leading avenues used to reach target audiences. 2013 was the year Twitter made it onto the stock exchange, Vine launches and Snapchat continued to break barriers with the SEC. I read this great article on Mashable about this year’s lessons about the growth of social media in 2013, let me share them with you:

Social Media Can Move Markets

This spring, the Associated Press’ Twitter account was hacked, sending a fake tweet that there were “two explosions in the White House and Barack Obama is injured.” In a matter of seconds, the Dow dropped 150 points. This one event proves social media is just as valuable to day traders as to newsmakers.

Social Media Is Increasingly Visual

A lot can be said in 140 characters, but a picture is still worth a thousand words. In January, Twitter-owned Vine launched as a mobile service for sharing six-second looping videos. Then, in June, Facebook responded by enabling video on Instagram.

There was also the rise of Snapchat, a service allowing users to share photos and videos without the permanency of other social networks. That’s because users control how long (one to 10 seconds) the recipients can see their “Snaps.” Once the time is up, the photo or video disappears.

Social Media Isn’t Just for the Kids

From Warren Buffett joining Twitter to Jamie Dimon joining the LinkedIn Influencer program, 2013 showed us that global leaders are embracing the growth of social media in 2013.


Social Media Advertising Is Growing, Evolving

During the Super Bowl, the most talked about advertisement wasn’t a coveted 30-second TV commercial, but rather a tweet. After a power outage at the Superdome prompted a 34 minute break in play, Oreo responded by tweeting “No power? No problem” and an image of an Oreo with the text “you can still dunk in the dark.” The tweet generated strong press and proved a turning point in the opportunities for advertising on social media.

The growth of social media in 2013 also showed how much money could be made from social media advertising. In the third quarter, Facebook reported revenue grew 60% compared with a year earlier, with a large piece of that from mobile advertising. Around the same time, Facebook-owned Instagram announced sponsored posts would be coming to user newsfeeds in the United States.

Social Media Could Be TV’s Best Ally

In October, Nielsen Ratings released an analysis showing a correlation between live-tweeting during TV and having a larger, more engaged audience. The data illustrated that 19 million people in the U.S. composed 263 million tweets about live TV in the second quarter of 2013.

Social TV is still in the early days but with television as the home to coveted big dollar ads and social media as the venue for audience amplification and engagement, this could be the beginning of a long and beautiful relationship.