Successes

From the early stages of honing your message to sharing it with the masses, A.wordsmith is your committed partner.
rfpio

RFPIO

Media on September 27, 2017

[section_dd] [column_dd span="9"] [text_dd] Client Description RFPIO brings software development, information security and RFP management experience into one with their RFP automation software. Project Description RFPIO approached A.wordsmith with the goal of widespread coverage around a funding announcement. A.wordsmith developed a strategic communications plan for RFPIO to elevate exposure around the $1.5 million funding announcement, then managed media outreach. The effort resulted in media coverage in a number of industry, regional and national outlets. The coverage ensured the funding announcement was broadly acknowledged and established RFPIO as a recognizable company with the press for future interactions. Key Results   DOWNLOAD PDF [/text_dd] [/column_dd] [/section_dd]
sureID

SureID

Writing on September 27, 2017

[section_dd] [column_dd span="9"] [text_dd] Overview SureID is the national leader in high-assurance identity solutions. The Hillsboro based company combines the latest technologies with end-to-end identity management services to create safer and more secure environments for individuals, companies, nonprofits and commercial organizations. After primarily focusing on serving the Army, Navy and U.S. Coast Gard, SureID brought its military strength product to new high value segments. Today, SureID serves the chemical, energy, financial, critical manufacturing, healthcare and transportation industries. Strategy In May 2017, SureID selected A.wordsmith as its strategic communications partner to launch a quarterly thought leadership and media relations campaign designed to raise awareness of SureID as a thought leader targeting regional, industry, vertical and business press. As a result, A.wordsmith performed a thorough competitive analysis to identify mega trends and key decision makers and began implementing a contributed article strategy leveraging SureID’s expertise. Results In the span our engagement, A.wordsmith has successfully placed media coverage supporting SureID’s thought leadership and developed a white paper highlighting one their most prominent product lines. Highlights:
  1. Contributed: Don’t forget about the I in IAM – Security Info Watch
  2. White Paper: What You Need to Know About Fingerprint Background Checks
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levy_restaurants

Levy Restaurants

Media on September 27, 2017

[section_dd] [column_dd span="9"] [text_dd] Client Description Levy Restaurants is based in Chicago, IL. They have restaurants locations around the country and are passionate about bringing their best to the table—whether that’s a 100,000 person stadium or a Michelin Starred restaurant. Levy planned to expand further, planning to open two new restaurants in the greater Portland area, Michael Jordan’s Steakhouse and Line and Lure Kitchen and Tap. Project Description Levy Restaurants approached A.wordsmith to elevate awareness around the opening of two restaurants, Michael Jordan’s Steakhouse and Line and Lure Kitchen and Tap at the new ilani casino in SW Washington. A.wordsmith was tasked with creating media buzz leading up to the grand opening of both restaurants, as well as securing press guests for the grand opening preview event. In addition, Levy wanted continued media attention after the restaurants were open.  To achieve the desired results, A.wordsmith developed and implemented an aggressive communications strategy targeting local broadcast and media, food and drink critics, travel writers and social media influencers. Results A.wordsmith secured more than 50 pieces of media coverage in three months. This coverage included broadcast feature segments, food and drink reviews, grand opening buzz and extensive social sharing. Pre-Opening Coverage highlights:   Opening Coverage Highlights:   Post Opening Coverage Highlights:   DOWNLOAD PDF [/text_dd] [/column_dd] [/section_dd]
TAO

Technology Association of Oregon

Design, Media on September 27, 2017

[section_dd] [column_dd span="9"] [text_dd] Overview The Oregon Tech Awards, hosted by the Technology Association of Oregon (TAO), is the organization’s annual flagship event that celebrates excellence and achievement in the region’s technology industry. The event honors one outstanding Technology Executive of the Year, as well as a Lifetime Achievement Award winner. In addition, individual industry segment and product awards are presented during the evening, recognizing recipients for their accomplishments, leadership and commitment to the community and to the industry. The annual show connects TAO members, thought leaders, executives, public officials, entrepreneurs, service providers and investors in the Pacific Northwest and beyond. Strategy Once planning for the 2017 Oregon Tech Awards got underway, A.wordsmith was approached to help execute on a number of strategic communication elements that would not only provide the event the recognition it deserved, but bring the entire program to life. As a result, A.wordsmith collaborated with TAO and its preferred vendors to implement a diverse communications campaign that consisted of refreshed branding, collateral creation for online and onsite promotion, video support and traditional media relations. Results The Oregon Tech Awards went off without a hitch on May 11th, 2017. With more than 550 people in attendance, nine companies and individuals were recognized as the night’s winners in Oregon technology. A.wordsmith’s efforts to ensure a successful night resulted in: Branding and event material: Rebranding the Oregon Tech Award logo and design concept. This was then used for online and onsite promotion, such as web banners, event programs and décor. Video: Assisted in the creation of two award recipient promotion videos. Shown during the awards, these videos were created to honor the chosen “Tech Executive of the Year” and “Lifetime Achievement Award” winners. A.wordsmith assisted in prepping onscreen talent, preparing interview questions asked during filming and collaborating with the videographer onset and during the editing process. Media engagement: Provided strategic press activity leading up to the May 11th event, including the announcement of event speakers and award winners. Broadened awareness of the Oregon Tech Awards with more than 15 local and regional articles, including:   DOWNLOAD PDF [/text_dd] [/column_dd] [/section_dd]
IDL_worldwide

IDL Worldwide

Featured, Media on September 19, 2017

[section_dd] [column_dd span="9"] [text_dd]   Client Description IDL Worldwide is a global expert in experiential marketing. Established as a small sign maker shop, it found its footing making screen print red crosses on first aid kits and labeling military rations in Pennsylvania in 1943. The company has blossomed into a global entity that services world-class brands like Nike, Coca-Cola, Starbucks, BP and Sephora to create elevated, enriching experiences for consumers in 31 countries and four continents. Project Desciption IDL selected A.wordsmith as its strategic communications partner to launch a strategic PR program designed to broaden its thought leadership on a local and national scale. As a result, A.wordsmith implemented a diverse and proactive media relations campaign that consisted of vertical and business media relations, speaking engagements and award opportunities.  Key Results In the span of 2017, A.wordsmith successfully garnered valuable media coverage in the form of both feature and contributed content that supports IDL’s thought leadership.  

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nice

NICE

Featured, Writing on October 19, 2016

[section_dd] [column_dd span="9"] [text_dd] NICE is a software solutions company that enables businesses to efficiently operationalize big data. NICE’s three areas of expertise are:  Perfecting Customer Experience, Protecting People & Assets, and Financial Crime Prevention & Compliance. NICE approached A.wordsmith with the goal of working with product managers across multiple divisions to position NICE as the leading expert in its field. Project Description A.wordsmith developed and implemented a comprehensive thought leadership plan for NICE. A.wordsmith wrote three e-books, developed webinar training content, updated web copy highlighting product benefits and researched and wrote eight in-depth blog posts, one of which was published in Customer Magazine. Due to the success of the initial projects, NICE has expanded the project workload for A.wordsmith into content development for other departments. Key Results
  • Producing three e-books featuring case studies and blog content
  • Developed successful webinar content
  • Updated web copy to highlight product benefits
  Blog posts   Client Feedback
  • On webinar content: “Fantastic Job! One of the best webinars we’ve had while I’ve been here. In fact, a customer privately messaged that this was their favorite NICE webinar to date. Content was perfect!”
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Kiehl's

Kiehl’s

Media on September 14, 2016

[section_dd] [column_dd span="9"] [text_dd] In summer 2013, Kiehl’s, the New York-based skin and body care company, selected A.wordsmith as its Portland PR partner to create, manage and promote the Portland stop on its annual LifeRide for amfAR. Our main client contact was based out of Kiehl’s main office in New York, and we were tasked with planning and implementing the entirety of the day’s event within a set budget. This was a multi-day, multi-city motorcycle ride to raise money for amfAR and awareness for HIV/AIDS. LifeRide riders included a combination of celebrities and top-levels executive; we collaborated with actors John Corbett (“Sex in the City”), Gilles Marini (“Brothers & Sisters”) and Kurt Yaegar (“Sons of Anarchy”); Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert Frost. Working as a team we developed a “Portlandia”-themed event, which helped determine the day’s vendors and festivities. We identified and booked Project Runway winner Michelle Franklin Lesniak as our host, lined up a local ice cream cart and pickle vendor (playing off of the “We can pickle that!” Portlandia episode) to provide easy eats during the event, and arranged live music by local artist Stephanie Schneiderman. In addition, we worked with the Mayor’s office to have the day officially declared “LifeRide for amfAR Day.” Behind the scenes we were responsible for working with the City of Portland to block off portions of Northwest 23rd Avenue in front of the Kiehl’s store, secure parking for support vehicles, handle all day-of logistics, and staff media interviews. Through our local media outreach, we garnered 13 articles, television interviews and radio mentions, including a one-hour interview with KATU’s morning television show “AM Northwest.” Through the entirety of our outreach, we reached more than half a million people in the Portland Metro area.   DOWNLOAD PDF 20130731_091020130731_0559 bikers [/text_dd] [/column_dd] [/section_dd]
sparksgrove

Sparks Grove

Writing on September 13, 2016

[section_dd] [column_dd span="9"] [text_dd] Sparks Grove is a business consulting firm and a branch of North Highland. Sparks Grove uses a solution-oriented approach to plan, make, and execute experiences across the entire experience chain. They provide development strategies to transform businesses to be more human centered, purpose-driven organizations. Sparks Grove approached A.wordsmith for assistance in marketing its complex consulting services.  A.wordsmith produced point of views, white papers and case studies for Sparks Grove using multiple subject matter experts.  A.wordsmith successfully created this content by distilling high-level, vertebral concepts into reader-friendly material that was compelling and actionable. A.wordsmith was also brought in to support thought-ware content development for Sparks Groves' clients, including AT&T. Sparks Grove: The Human Experience Imperative sg2sg3 [/text_dd] [/column_dd] [/section_dd]
marquam

Marquam Group

Positioning on September 13, 2016

[section_dd] [column_dd span="9"] [text_dd] Client Description Marquam Group is an Oregon-based business technology consulting firm. As a Microsoft partner, Marquam assists businesses evolve while finding new ways to do things better. Project Description Marquam Group reached out to A.wordsmith with the goal of creating cohesive messaging across all channels, including internal documents, website and social media. The Marquam Group team often struggled to provide a succinct, consistent message about who the company is and what it does. Key Results A.wordsmith crafted new messaging for Marquam Group. That messaging was leveraged to write copy for a newly redesigned and restructured website. The new website copy helped more thoroughly define Marquam Group and its unique value proposition. mg [/text_dd] [/column_dd] [/section_dd]
cellar503

Cellar 503

Featured, Media on September 13, 2016

[section_dd] [column_dd span="9"] [text_dd] Client Description Cellar 503 was started by Carrie Wynkoop, a lover of Oregon wine who wanted to create a wine club to showcase the state’s diverse options. Cellar 503 focuses on unique, high quality and affordable wines from all five regions of Oregon. From monthly tasting events to in depth information about the wines and winemakers she supports, Wynkoop’s goal is to strengthen the connection between her customers and the wineries. Project Description Wynkoop reached out to A.wordsmith with the goal of increasing Cellar 503’s membership base and spreading its story.  To do so, A.wordsmith developed a media strategy plan with the goal of extending and amplifying the story of Cellar 503 to its target audience by establishing Carrie Wynkoop as an Oregon wine expert. A.wordsmith has emphasized Wynkoop’s thought leadership through reoccurring contributed articles with Travel Oregon, Menuism and appearances as KGW’s local wine expert. Key Results A.wordsmith secured Carrie as a regular contributor for Travel Oregon and Menuism where she wrote guides to exploring Oregon wineries. Additionally, A.wordsmith secured a number of broadcast segments and other contributed pieces that established Carrie as a thought leader in the Oregon wine industry. Travel Oregon:   Menuism:   Run Oregon:   KGW Portland Today Show:  

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