Successes

From the early stages of honing your message to sharing it with the masses, A.wordsmith is your committed partner.
nice

NICE

Featured, Writing on October 19, 2016

NICE is a software solutions company that enables businesses to efficiently operationalize big data. NICE’s three areas of expertise are:  Perfecting Customer Experience, Protecting People & Assets, and Financial Crime Prevention & Compliance. NICE approached A.wordsmith with the goal of working with product managers across multiple divisions to position NICE as the leading expert in its field. Since that time, A.wordsmith has developed and implemented a comprehensive thought leadership plan for NICE. A.wordsmith develops a variety of strategic thought-ware content for NICE, including: e-books, webinar training content, web copy, in-depth blog posts, and contributed articles. Due to the success of the initial projects, NICE expanded the project workload for A.wordsmith into content development for other departments. Key Successes:
  • Producing three e-books featuring case studies and blog content
  • Developed successful webinar content
  • Updated web copy to highlight product benefits
  Blog posts:   Client Feedback: On webinar content: “Fantastic Job! One of the best webinars we’ve had while I’ve been here. In fact, a customer privately messaged that this was their favorite NICE webinar to date. Content was perfect!” nice-blog            
Kiehl's

Kiehl’s

Events, Media on September 14, 2016

In summer 2013, Kiehl’s, the New York-based skin and body care company, selected A.wordsmith as its Portland PR partner to create, manage and promote the Portland stop on its annual LifeRide for amfAR. Our main client contact was based out of Kiehl’s main office in New York, and we were tasked with planning and implementing the entirety of the day’s event within a set budget. This was a multi-day, multi-city motorcycle ride to raise money for amfAR and awareness for HIV/AIDS. LifeRide riders included a combination of celebrities and top-levels executive; we collaborated with actors John Corbett (“Sex in the City”), Gilles Marini (“Brothers & Sisters”) and Kurt Yaegar (“Sons of Anarchy”); Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert Frost. Working as a team we developed a “Portlandia”-themed event, which helped determine the day’s vendors and festivities. We identified and booked Project Runway winner Michelle Franklin Lesniak as our host, lined up a local ice cream cart and pickle vendor (playing off of the “We can pickle that!” Portlandia episode) to provide easy eats during the event, and arranged live music by local artist Stephanie Schneiderman. In addition, we worked with the Mayor’s office to have the day officially declared “LifeRide for amfAR Day.” Behind the scenes we were responsible for working with the City of Portland to block off portions of Northwest 23rd Avenue in front of the Kiehl’s store, secure parking for support vehicles, handle all day-of logistics, and staff media interviews. Through our local media outreach, we garnered 13 articles, television interviews and radio mentions, including a one-hour interview with KATU’s morning television show “AM Northwest.” Through the entirety of our outreach, we reached more than half a million people in the Portland Metro area. 20130731_091020130731_0559 bikers
sdco1

Staicoff Design Company

Branding, Featured on September 13, 2016

Staicoff Design Company is a full-service hospitality interior design firm founded and owned by Jim Staicoff. For nearly 40 years, Staicoff Design has used architecture, art, furnishings, graphics and experiential analytics to create unique guest experiences in hotels and restaurants. Staicoff approached A.wordsmith to assist in the development of the firm’s new brand identity, as well as a new and improved website to showcase its impressive body of interior design work for hotels, restaurants, and residences all across the west coast. A.wordsmith designed a new logo, business cards, and website to complement and highlight Staicoff’s beautiful interior design work, while allowing bits of the firm’s fun, 'work-hard-play-hard' personality to shine through. We also develop updated copy for the new website. Staicoff Design Website: www.staicoffdesigncompany.com Staicoff Design Portfolio sdco
sg

Sparks Grove

Writing on September 13, 2016

Sparks Grove is an experience design consulting firm that uses a solution-oriented approach to plan, make, and execute experiences across the entire experience chain. They provide development strategies to transform businesses to be more human-centered, purpose-driven organizations. Sparks Grove approached A.wordsmith for assistance in marketing its complex consulting services.  A.wordsmith produces regular point-of-view articles for Sparks Grove, leveraging the firm's own subject matter experts.  A.wordsmith successfully creates this content by distilling high-level, vertebral concepts into reader-friendly material that is compelling and actionable. Sparks Grove: The Human Experience Imperative sg2sg3
mg

Marquam Group

Featured, Positioning, Writing on September 13, 2016

Marquam Group is an Oregon-based business technology consulting firm. As a Microsoft partner, Marquam assists businesses evolve while finding new ways to do things better. Marquam Group reached out to A.wordsmith with the goal of creating cohesive messaging across all channels, including internal documents, website and social media. The Marquam Group team often struggled to provide a succinct, consistent message about who the company is and what it does. A.wordsmith conducted a full messaging audit, complete with a review of existing positioning, and conducted interviews with team members at different levels of the organization as well as partners and customers. A.wordsmith crafted and delivered new messaging for Marquam Group. That messaging was then leveraged to write copy for a newly redesigned and restructured website. The new website copy helped more thoroughly define Marquam Group and its unique value proposition. mg
cellar

Cellar 503

Featured, Media on September 13, 2016

Cellar 503 was started by Carrie Wynkoop, a lover of Oregon wine who wanted to create a wine club to showcase the state’s diverse options. Cellar 503 focuses on unique, high quality and affordable wines from all five regions of Oregon. From monthly tasting events to in depth information about the wines and winemakers she supports, Wynkoop’s goal is to strengthen the connection between her customers and the wineries. Wynkoop reached out to A.wordsmith with the goal of increasing Cellar 503’s membership base and spreading its story. A.wordsmith developed a media strategy plan with the goal of extending and amplifying the story of Cellar 503 to its target audience. A.wordsmith has emphasized Wynkoop’s thought leadership through reoccurring contributed articles with Travel Oregon and Menuism. In addition, coverage has been secured in a Oregon-based blog, Run Oregon, as well as an interview with the women leadership-focused podcast Talk It Up with Cindy. Program Highlights: Travel Oregon: Wine Tasting, Artisan Meals and Shakespeare Celebrate Mother’s Day with Women Winemakers Organic Wineries Tour in Tualatin Valley Wine Tasting in Bend Winter Wine Tasting Menuism: Meet Menuism’s New Wine Expert, Carrie Wynkoop Run Oregon: Make a Day of It: Cellar 503 Tasting Room and Wine Club Running in the Willamette Valley? Check out This wine guide by Cellar 503 Talk It Up with Cindy Interview: Carrie Wynkoop Pit Stops for Kids: Oregon Travel without Leaving the Home: Cellar 503 for Valentine’s Day PDX Food Press: Oregon Wine Club, Cellar 503, Samples Sparkling Wines with Lincoln Restauranteurs at December Tasting PDX Moms Blog: Shop PDX 2015: 70 Local Gifts To Love KGW News: Portland Moms Blog dishes on local gifts for 2015
kavi

Kavi

Featured, Writing on September 13, 2016

[section_dd] [column_dd span="12"] [text_dd]   Kavi is a collaboration software company whose product powers teams from a local to a global scale, without the traditional cost and risks associated with IT. Kavi Workspace software and support allows for collaborative teamwork, well-structured workflows and protected participation. Kavi approached A.wordsmith for assistance in being positioned as an expert in their industry through blog posts and articles in industry media outlets. To help Kavi achieve its goal, A.wordsmith uses several approaches: A.wordsmith strengthened Kavi’s blog by researching topics, interviewing experts and contributing a monthly post that is also published in its client newsletter.  Through ongoing media relations, A.wordsmith leverages content created for the Kavi blog by elevating awareness of the company and its leadership as experts in their industry. Program Highlights: Ongoing management of Kavi blog: http://www.kavi.com/blog CMS Wire thought leadership coverage: Collaboration Flows from a Strong Business Mission Digital Association News thought leadership coverage: Finding New Tools to Collaborate Better [/text_dd] [/column_dd] [/section_dd]
thrive

Laura Rose-Lewis & Thrive Transitions

Branding on February 13, 2016

Laura Rose Lewis, an independent executive and retirement coach, was in need of a brand to represent both her own personal one-on-one coaching sessions and Thrive Transitions, her new series of life and career transition workshops. A.wordsmith worked with Laura to determine her key messaging, style approach and target audiences, and designed logos and associated branding that were eye-catching and relevant.
clickx

Clickx

Media on February 13, 2016

Overview Clickx is a digital marketing company that specializes in providing cost-efficient solutions for small and local businesses. A.wordsmith worked closely with Clickx CEO Solomon Thimothy to launch a strategic communications program designed to broaden awareness of his expertise and further position him as a thought leader amongst target customers. Strategy The agreed upon strategic communications program focused on developing greater awareness of not just Clickx, but also Solomon, in the online marketing industry as well as in specific vertical markets nationally. By emphasizing his innovative thinking and entrepreneurial insight, we secured contributed articles in relevant industry, vertical, and business media. Additionally, A.wordsmith secured digital media opportunities that showcased Solomon's expertise in SEO, social media marketing, small business marketing and effective content management. Results A.wordsmith successfully exceeded the goals and metrics set for securing media coverage. In less than a year, more than 20 media features came to fruition, driving overall recognition and awareness of both Solomon and his company.   Coverage Highlights:
oneims

OneIMS

Media on January 29, 2016

[section_dd] [column_dd span="12"] [text_dd] OneIMS is an integrated marketing services company founded in 2006. A variety of businesses have benefitted from successful web design, print marketing, email marketing, and online marketing campaigns spearheaded by OneIMS. Headquartered in Chicago, OneIMS provides quality services for clients extending across North America. A.wordsmith has aligned itself with OneIMS to provide content marketing and thought leadership services to several OneIMS clients. The goal of our partnership is twofold: to showcase these companies as experts in their fields through targeted media placements, while at the same time improving their online presence and SEO optimization. Results: John The Dieline, “Understanding Specialty Substrates” JohnsByrne: Packaging of The World, “Is your Product on the Path to Iconic” JohnsByrne: Packaging Strategies, “Why Packaging Matters More than Ever for High-End Wine and Spirits”   E-PAK: Packaging Strategies Web Exclusive: Making Sure Your Product Packaging is Both Tamper Proof and Easy to Open E-PAK: Food Production Daily: “The Importance of Sanitary Bottling Machinery for Foods and Sauces” E-PAK: Packaging Strategies: “The Importance of Closures and Applicators for Products”   BBJ Linen: Successful Meetings, “Top 5 Corporate Event Trends” BBJ Linen: Catersource.com, “Event Planning Considerations for Millenials”   Florock: Healthcare Facilities Today, “How Flooring Supports the Needs of Today’s Medical & Healthcare Facilities,” Florock: Food Manufacturing.com, “New Poultry Regulations Make Antibacterial Flooring a Necessity”   WarmlyYours: Floor Trends, “Advantages of Radiant Flooring Compared to Traditional Heating Methods” – Also appeared in print issue WarmlyYours: Porch.com, “What Kind of Heated Floor is Right for You?” WarmlyYours: Fabulous Floors Magazine, “4 Easy Construction-Free Radiant Heating Projects to Take on this Summer” (print-digital issue) WarmlyYours: Hardwood Floors Magazine, “Coming up Short, why doesn’t this radiant heat system work?” (Online + Print issue (full page feature) [/text_dd] [/column_dd] [/section_dd]