Thought Leadership Marketing

Thought Leadership Marketing Portland

 

No matter where you stand on the debate as to whether great leaders are born or made, know that effective thought leadership marketing is no accident.

Thought leadership marketing requires the same smart methodology, persistence and passion required in great leadership. An A.wordsmith thought leadership campaign amplifies your voice above the corporate chatter to shape consumer perceptions about your company and product.

Shaking up the status quo

A thought leader has an opinion that shakes up the status quo. A thought leader elevates, rather than distracts from, the dialogue. A thought leader challenges, intrigues and inspires.

But the fact is that thought leaders can’t be thought leaders if they aren’t heard.

Successful thought leadership marketing requires a multi-phased, cumulative strategy to tell your story in the right way to the right audiences at the right times. It requires a deep level of authenticity, honesty and diligence. And when done right, it can be as valuable to your brand as the products or services you sell.

A.wordsmith has a rich history of utilizing thought leadership marketing to showcase people and projects on a national scale. The story is yours, but the successful packaging and sharing of that story is the key to developing great thought leaders. The tools A.wordsmith employs include:

    • Regular proactive idea generation based on media trends relative to your strategic positioning

 

    • Thought leadership collateral, including byline articles, blog posts, social media content, speeches, advertising and presentations

 

    • Proactive media placements, in the form of contributed or reporter-developed content, both in print and online

 

    • Identification of and inroads into the best venues and organizations to amplify your story

 

Thought leadership must be treated like a product

A.wordsmith will mine for and showcase your greatest thought leadership products in order to drive brand perceptions and forge meaningful customer and stakeholder relationships. You may just find that thought leadership is the best product you never knew you had.

 

Call (503) 227-0833 to discover your inner thought leadership; we will help you share it with the world.