A.wordsmith follows a very simple rule in our copywriting work: Make sure every sentence you write makes the reader want to read the next sentence.
The ability to draw a reader in starts with the headline. And from there we move the reader to the first sentence, pulling them through a narrative and a call to action.
The science is in knowing your audience and knowing your product inside and out. It involves in-depth research and language your audience will connect with. It includes a great offer and a strong call to action that will motivate your target audience to act. And then it requires a finicky, detail-oriented edit to ensure your piece is not only compelling, but also exact.
But there is an art to it as well. The art is in developing a great headline, one that is precise and urgent. There is an art to being ruthlessly frugal in word choices to honestly, accurately and engagingly tell your brand story.
Writing is the basis for everything we do. If you can imagine it, we can write it. Here are a few products your copywriter will have extensive experience in developing:
A.wordsmith has the experienced copyeditors to take any written piece – be it 140 characters or an in-depth client manifesto – into an effective sales and brand loyalty tool.