Marquam Group is an Oregon-based business technology consulting firm. As a Microsoft partner, Marquam assists businesses evolve while finding new ways to do things better. Marquam Group reached out to A.wordsmith with the goal of creating cohesive messaging across all channels, including internal documents, website and social media. The Marquam Group team often struggled to provide a succinct, consistent message about who the company is and what it does.
A.wordsmith conducted a full messaging audit, complete with a review of existing positioning, and conducted interviews with team members at different levels of the organization as well as partners and customers. A.wordsmith crafted and delivered new messaging for Marquam Group. That messaging was then leveraged to write copy for a newly redesigned and restructured website. The new website copy helped more thoroughly define Marquam Group and its unique value proposition.