Kush is Portland’s premier upscale rug store. Owners Rebecca Lurie and Brian Robins offer a fresh perspective on a centuries-old art. They came to us looking to increase their presence in the local market as well as nationally via top-tier design and consumer coverage. From a PR perspective, Kush offers much more than just beautiful products– it has a compelling story to tell, both about its business and the rugs it carries.
By leveraging story angles that focused on current design trends, materials, the art of weaving itself, and then of course the final products, we secured coverage in magazines including Luxe, Gray, Rue, Rug Insider, Interior Design and Portland Monthly.