Social Strategy: With iFLY Portland’s Facebook page, we wanted create content that added value to followers beyond promotions and events happening at the tunnel. Working with an onsite iFLY team member, we post ongoing content that targets the interests of iFLY’s key audiences: families, skydiving enthusiasts, and Portland’s athletic community interested in recreation.
- iFLY Portland’s average daily reach on Facebook (through posts, likes, shares, comments, and ads) averages 3,000-6,000 people every day – with some days over 10k.
- The average reach for posts the month of May 2016 as a percentage of total page likes was 16%. To put this in perspective, the average Facebook page reaches 2.6% – 4.1% of their followers.
- Despite being just over 3k in likes, one of the smaller iFLY tunnel following on Facebook, iFLY Portland’s engagement numbers are typically in the top 3 of these similar pages.