With iFLY Portland’s Facebook page, we wanted create content that added value to followers beyond promotions and events happening at the tunnel. Working with an onsite iFLY team member, we post ongoing content that targets the interests of iFLY’s key audiences: families, skydiving enthusiasts, and Portland’s athletic community interested in recreation.
Thanks to the success of Portland’s Facebook page, we took on an expanded social media partnership with iFLY. To help the Portland, Seattle, Sacramento, and San Francisco Facebook pages tap into their specific local markets, we curate local news and events relevant to iFLY fans. We also help coordinate content from the individual tunnels including more candid photos and videos. As a partner to iFLY’s corporate social media team, we need to understand the overall brand voice while elevating each tunnel’s content for their local audience.