Respected insurance brokerage firm Fournier Group was working through a major website overhaul, but had gotten stuck on how to accurately describe the passion and uniqueness of the company. Not your typical insurance agency, Fournier Group is fueled by a desire to make a difference, and it was important that sentiment resonated throughout the new website.
Wanting to start at the beginning, A.wordsmith conducted a corporate positioning session with Fournier Group leadership. Out of that meeting, we crafted messaging that we believed told the story of Fournier Group, while also clearly demonstrated the value and peace of mind provided by the company. The response was overwhelmingly positive and we moved forward with the creation of all=new website copy, including bios and client testimonials.