Aspen Ridge Resort

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PROJECT DESCRIPTION

Set on a 14,000-acre cattle ranch in Southern Oregon, Aspen Ridge Resort is one of the state’s hidden gems. Since 2000, the resort has held an annual summer concert series; A.wordsmith not only promotes each concert through heavy media relations, but we also are responsible for identifying and booking the performing acts. Having started off with primarily Northwest-based artists, the concerts have grown in popularity to the point that we are now successfully booking Nashville recording artists including American Young, Cloverdayle and Joni Harms, as well as West Coast favorites Britnee Kellogg and Adrian Brannan.

A.wordsmith has a proven track record of securing pre-concert coverage in all Southern Oregon media outlets (both print and radio), and successfully executing social media and direct mail strategies that get the word out to fans and past guests. Our team provides onsite support on concert days. Concerts regularly sell out – with the last one filling in record time, resulting in the resort having to do the hard job of turning guests away.

Beyond the concert season, A.wordsmith provides ongoing strategic media relations for the resort as part of a year-long PR program. To date coverage has been secured in key Pacific Northwest outlets such as Bend Bulletin, Portland Monthly, 1859 and the Oregonian.