Blog

NICE

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NICE is a software solutions company that enables businesses to efficiently operationalize big data. NICE’s three areas of expertise are:  Perfecting Customer Experience, Protecting People & Assets, and Financial Crime Prevention & Compliance. NICE approached A.wordsmith with the goal of working with product managers across multiple divisions to position NICE as the leading expert in its field. Since that time, A.wordsmith has developed and implemented a comprehensive thought leadership plan for NICE.

A.wordsmith develops a variety of strategic thought-ware content for NICE, including: e-books, webinar training content, web copy, in-depth blog posts, and contributed articles. Due to the success of the initial projects, NICE expanded the project workload for A.wordsmith into content development for other departments.

Key Successes:

  • Producing three e-books featuring case studies and blog content
  • Developed successful webinar content
  • Updated web copy to highlight product benefits

 

Blog posts:

 

Client Feedback:

On webinar content: “Fantastic Job! One of the best webinars we’ve had while I’ve been here. In fact, a customer privately messaged that this was their favorite NICE webinar to date. Content was perfect!”

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Kiehl’s

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In summer 2013, Kiehl’s, the New York-based skin and body care company, selected A.wordsmith as its Portland PR partner to create, manage and promote the Portland stop on its annual LifeRide for amfAR. Our main client contact was based out of Kiehl’s main office in New York, and we were tasked with planning and implementing the entirety of the day’s event within a set budget. This was a multi-day, multi-city motorcycle ride to raise money for amfAR and awareness for HIV/AIDS. LifeRide riders included a combination of celebrities and top-levels executive; we collaborated with actors John Corbett (“Sex in the City”), Gilles Marini (“Brothers & Sisters”) and Kurt Yaegar (“Sons of Anarchy”); Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert Frost.

Working as a team we developed a “Portlandia”-themed event, which helped determine the day’s vendors and festivities. We identified and booked Project Runway winner Michelle Franklin Lesniak as our host, lined up a local ice cream cart and pickle vendor (playing off of the “We can pickle that!” Portlandia episode) to provide easy eats during the event, and arranged live music by local artist Stephanie Schneiderman. In addition, we worked with the Mayor’s office to have the day officially declared “LifeRide for amfAR Day.”

Behind the scenes we were responsible for working with the City of Portland to block off portions of Northwest 23rd Avenue in front of the Kiehl’s store, secure parking for support vehicles, handle all day-of logistics, and staff media interviews. Through our local media outreach, we garnered 13 articles, television interviews and radio mentions, including a one-hour interview with KATU’s morning television show “AM Northwest.” Through the entirety of our outreach, we reached more than half a million people in the Portland Metro area.

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Gold Hill Associates

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Social Strategy: As a business focused on recruiting and placing high-level community college executives, Gold Hill Associates’ social media plan focused on LinkedIn, including work on the company page, the founder’s personal account, and job postings.

Key Results: The client had never used LinkedIn job posting for prior positions. With our management of the actual posts, sharing, and monitoring, the client received the highest number of applicants he’d ever had for the postings we worked on.

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iFLY

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Social Strategy: With iFLY Portland’s Facebook page, we wanted create content that added value to followers beyond promotions and events happening at the tunnel. Working with an onsite iFLY team member, we post ongoing content that targets the interests of iFLY’s key audiences: families, skydiving enthusiasts, and Portland’s athletic community interested in recreation.

Key Results:

  • iFLY Portland’s average daily reach on Facebook (through posts, likes, shares, comments, and ads) averages 3,000-6,000 people every day – with some days over 10k.
  • The average reach for posts the month of May 2016 as a percentage of total page likes was 16%. To put this in perspective, the average Facebook page reaches 2.6% – 4.1% of their followers.
  • Despite being just over 3k in likes, one of the smaller iFLY tunnel following on Facebook, iFLY Portland’s engagement numbers are typically in the top 3 of these similar pages.

 

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Dr. Ginevra Liptan

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Social Strategy: Dr. Liptan’s book launch in Spring 2016 provided a great opportunity to set up a full suite of social media platforms including Facebook, Twitter, Instagram and LinkedIn. The goal of the channels was to position Dr. Liptan as the pioneer she is in the fibromyalgia world, and ensure a successful book launch. We did the majority of the management of Facebook and Twitter, and provided counsel on the other platforms.

Key Results:

  • Liptan’s blog posts were very popular on her social media channels. One of the posts reached over 42,000 people and was re-shared by several prominent fibromyalgia related organizations.
  • A giveaway of book copies leading up to the official launch gathered 272 entries.
  • Between January (when the page was launched) and May 2016, the Facebook page reached 1,000 likes.

 

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Staicoff Design Company

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Staicoff Design Company is a full-service hospitality interior design firm founded and owned by Jim Staicoff. For nearly 40 years, Staicoff Design has used architecture, art, furnishings, graphics and experiential analytics to create unique guest experiences in hotels and restaurants.

Staicoff approached A.wordsmith to assist in the development of the firm’s new brand identity, as well as a new and improved website to showcase its impressive body of interior design work for hotels, restaurants, and residences all across the west coast.

A.wordsmith designed a new logo, business cards, and website to complement and highlight Staicoff’s beautiful interior design work, while allowing bits of the firm’s fun, ‘work-hard-play-hard’ personality to shine through. We also develop updated copy for the new website.

Staicoff Design Website: www.staicoffdesigncompany.com

Staicoff Design Portfolio

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Sparks Grove

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Sparks Grove is an experience design consulting firm that uses a solution-oriented approach to plan, make, and execute experiences across the entire experience chain. They provide development strategies to transform businesses to be more human-centered, purpose-driven organizations.

Sparks Grove approached A.wordsmith for assistance in marketing its complex consulting services.  A.wordsmith produces regular point-of-view articles for Sparks Grove, leveraging the firm’s own subject matter experts.  A.wordsmith successfully creates this content by distilling high-level, vertebral concepts into reader-friendly material that is compelling and actionable.

Sparks Grove: The Human Experience Imperative

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Marquam Group

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Marquam Group is an Oregon-based business technology consulting firm. As a Microsoft partner, Marquam assists businesses evolve while finding new ways to do things better. Marquam Group reached out to A.wordsmith with the goal of creating cohesive messaging across all channels, including internal documents, website and social media. The Marquam Group team often struggled to provide a succinct, consistent message about who the company is and what it does.

A.wordsmith conducted a full messaging audit, complete with a review of existing positioning, and conducted interviews with team members at different levels of the organization as well as partners and customers. A.wordsmith crafted and delivered new messaging for Marquam Group. That messaging was then leveraged to write copy for a newly redesigned and restructured website. The new website copy helped more thoroughly define Marquam Group and its unique value proposition.

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Cellar 503

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Cellar 503 was started by Carrie Wynkoop, a lover of Oregon wine who wanted to create a wine club to showcase the state’s diverse options. Cellar 503 focuses on unique, high quality and affordable wines from all five regions of Oregon. From monthly tasting events to in depth information about the wines and winemakers she supports, Wynkoop’s goal is to strengthen the connection between her customers and the wineries. Wynkoop reached out to A.wordsmith with the goal of increasing Cellar 503’s membership base and spreading its story.

A.wordsmith developed a media strategy plan with the goal of extending and amplifying the story of Cellar 503 to its target audience. A.wordsmith has emphasized Wynkoop’s thought leadership through reoccurring contributed articles with Travel Oregon and Menuism. In addition, coverage has been secured in a Oregon-based blog, Run Oregon, as well as an interview with the women leadership-focused podcast Talk It Up with Cindy.

Program Highlights:

Travel Oregon: Wine Tasting, Artisan Meals and Shakespeare

Celebrate Mother’s Day with Women Winemakers

Organic Wineries Tour in Tualatin Valley

Wine Tasting in Bend

Winter Wine Tasting

Menuism: Meet Menuism’s New Wine Expert, Carrie Wynkoop

Run Oregon: Make a Day of It: Cellar 503 Tasting Room and Wine Club

Running in the Willamette Valley? Check out This wine guide by Cellar 503

Talk It Up with Cindy Interview: Carrie Wynkoop

Pit Stops for Kids: Oregon Travel without Leaving the Home: Cellar 503 for Valentine’s Day

PDX Food Press: Oregon Wine Club, Cellar 503, Samples Sparkling Wines with Lincoln Restauranteurs at December Tasting

PDX Moms Blog: Shop PDX 2015: 70 Local Gifts To Love

KGW News: Portland Moms Blog dishes on local gifts for 2015

Kavi

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Kavi is a collaboration software company whose product powers teams from a local to a global scale, without the traditional cost and risks associated with IT. Kavi Workspace software and support allows for collaborative teamwork, well-structured workflows and protected participation.

Kavi approached A.wordsmith for assistance in being positioned as an expert in their industry through blog posts and articles in industry media outlets.

To help Kavi achieve its goal, A.wordsmith uses several approaches: A.wordsmith strengthened Kavi’s blog by researching topics, interviewing experts and contributing a monthly post that is also published in its client newsletter.  Through ongoing media relations, A.wordsmith leverages content created for the Kavi blog by elevating awareness of the company and its leadership as experts in their industry.

Program Highlights:

Ongoing management of Kavi blog: http://www.kavi.com/blog

CMS Wire thought leadership coverage: Collaboration Flows from a Strong Business Mission

Digital Association News thought leadership coverage: Finding New Tools to Collaborate Better