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RFPIO

rfpio
Client Description

RFPIO brings software development, information security and RFP management experience into one with their RFP automation software.

Project Description

RFPIO approached A.wordsmith with the goal of widespread coverage around a funding announcement. A.wordsmith developed a strategic communications plan for RFPIO to elevate exposure around the $1.5 million funding announcement, then managed media outreach. The effort resulted in media coverage in a number of industry, regional and national outlets. The coverage ensured the funding announcement was broadly acknowledged and established RFPIO as a recognizable company with the press for future interactions.

Key Results

 
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Pinpoint

pinpoint

Client Description

Pinpoint is a User Experience Design group that seeks to answer complex business questions using design methodologies. Pinpoint delivers deep insights through research, then applies those insights through prototyped solutions for their clients.

Product Description

Pinpoint approached A.wordsmith with the goal of raising its social media profile to reflect the team’s expertise. A.wordsmith conducted a social media audit and provided recommendations based upon the findings. A.wordsmith then managed Pinpoint’s LinkedIn and Twitter accounts, which  included researching, drafting and curating content for 9+ posts per week.

Key Results

The results were increased engagement, following and post impressions on both accounts.

Twitter: The below screen grab shows the increase in engagement from August 2016 to September 2016. In October 2016, the impressions not only continued to rise, but doubled from September’s impressions.  August:  Tweet Impressions: 614   September: Tweet Impressions: 3,082   October: Tweet Impressions: 6,736

LinkedIn: Most companies report an average engagement rate of 0.054%. Pinpoint’s post engagement from one month, October 2016, was an average of 1.56%
 

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pinpoint

SureID

sureID

Overview

SureID is the national leader in high-assurance identity solutions. The Hillsboro based company combines the latest technologies with end-to-end identity management services to create safer and more secure environments for individuals, companies, nonprofits and commercial organizations. After primarily focusing on serving the Army, Navy and U.S. Coast Gard, SureID brought its military strength product to new high value segments. Today, SureID serves the chemical, energy, financial, critical manufacturing, healthcare and transportation industries.

Strategy

In May 2017, SureID selected A.wordsmith as its strategic communications partner to launch a quarterly thought leadership and media relations campaign designed to raise awareness of SureID as a thought leader targeting regional, industry, vertical and business press. As a result, A.wordsmith performed a thorough competitive analysis to identify mega trends and key decision makers and began implementing a contributed article strategy leveraging SureID’s expertise.

Results

In the span our engagement, A.wordsmith has successfully placed media coverage supporting SureID’s thought leadership and developed a white paper highlighting one their most prominent product lines.

Highlights:

  1. Contributed: Don’t forget about the I in IAM – Security Info Watch
  2. White Paper: What You Need to Know About Fingerprint Background Checks

Levy Restaurants

levy_restaurants

Client Description

Levy Restaurants is based in Chicago, IL. They have restaurants locations around the country and are passionate about bringing their best to the table—whether that’s a 100,000 person stadium or a Michelin Starred restaurant. Levy planned to expand further, planning to open two new restaurants in the greater Portland area, Michael Jordan’s Steakhouse and Line and Lure Kitchen and Tap.

Project Description

Levy Restaurants approached A.wordsmith to elevate awareness around the opening of two restaurants, Michael Jordan’s Steakhouse and Line and Lure Kitchen and Tap at the new ilani casino in SW Washington. A.wordsmith was tasked with creating media buzz leading up to the grand opening of both restaurants, as well as securing press guests for the grand opening preview event. In addition, Levy wanted continued media attention after the restaurants were open.  To achieve the desired results, A.wordsmith developed and implemented an aggressive communications strategy targeting local broadcast and media, food and drink critics, travel writers and social media influencers.

Results

A.wordsmith secured more than 50 pieces of media coverage in three months. This coverage included broadcast feature segments, food and drink reviews, grand opening buzz and extensive social sharing.

Pre-Opening Coverage highlights:

 

Opening Coverage Highlights:

 

Post Opening Coverage Highlights:

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Technology Association of Oregon

TAO

Overview

The Oregon Tech Awards, hosted by the Technology Association of Oregon (TAO), is the organization’s annual flagship event that celebrates excellence and achievement in the region’s technology industry. The event honors one outstanding Technology Executive of the Year, as well as a Lifetime Achievement Award winner. In addition, individual industry segment and product awards are presented during the evening, recognizing recipients for their accomplishments, leadership and commitment to the community and to the industry. The annual show connects TAO members, thought leaders, executives, public officials, entrepreneurs, service providers and investors in the Pacific Northwest and beyond.

Strategy

Once planning for the 2017 Oregon Tech Awards got underway, A.wordsmith was approached to help execute on a number of strategic communication elements that would not only provide the event the recognition it deserved, but bring the entire program to life. As a result, A.wordsmith collaborated with TAO and its preferred vendors to implement a diverse communications campaign that consisted of refreshed branding, collateral creation for online and onsite promotion, video support and traditional media relations.

Results

The Oregon Tech Awards went off without a hitch on May 11th, 2017. With more than 550 people in attendance, nine companies and individuals were recognized as the night’s winners in Oregon technology. A.wordsmith’s efforts to ensure a successful night resulted in:

Branding and event material: Rebranding the Oregon Tech Award logo and design concept. This was then used for online and onsite promotion, such as web banners, event programs and décor.

Video: Assisted in the creation of two award recipient promotion videos. Shown during the awards, these videos were created to honor the chosen “Tech Executive of the Year” and “Lifetime Achievement Award” winners. A.wordsmith assisted in prepping onscreen talent, preparing interview questions asked during filming and collaborating with the videographer onset and during the editing process.

Media engagement: Provided strategic press activity leading up to the May 11th event, including the announcement of event speakers and award winners. Broadened awareness of the Oregon Tech Awards with more than 15 local and regional articles, including:

 
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IDL Worldwide

IDL_worldwide

 

Client Description

IDL Worldwide is a global expert in experiential marketing. Established as a small sign maker shop, it found its footing making screen print red crosses on first aid kits and labeling military rations in Pennsylvania in 1943. The company has blossomed into a global entity that services world-class brands like Nike, Coca-Cola, Starbucks, BP and Sephora to create elevated, enriching experiences for consumers in 31 countries and four continents.

Project Desciption

IDL selected A.wordsmith as its strategic communications partner to launch a strategic PR program designed to broaden its thought leadership on a local and national scale. As a result, A.wordsmith implemented a diverse and proactive media relations campaign that consisted of vertical and business media relations, speaking engagements and award opportunities.

 Key Results

In the span of 2017, A.wordsmith successfully garnered valuable media coverage in the form of both feature and contributed content that supports IDL’s thought leadership.

 

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BrewGroup

brewgroup

Client Description

BrewGroup is made up of three Portland experiences: BrewCycle, BrewBarge, and Back Pedal Brewing. BrewCycle launched in 2012, with BrewBarge and the brewery following soon after in 2014 and 2015. Combining Portland’s bike-friendly nature and love of craft breweries, the experiences attract tourists and locals alike.

Project Description

BrewGroup approached A.wordsmith in early 2017 for help managing their vast social media presence and taking it to the next level. Their social media campaign involves 2 Facebook pages, 3 Instagram accounts, and 3 Twitter pages. This makes for a complex, detailed plan each month to manage different, but overlapping audiences. Our goal is to create 3 distinct, but related, Portland-centric voices. We manage the monthly plan and day-to-day content and feedback in conjunction with the team at BrewGroup, and monitor for utilize user-generated content.

Key Results

From April-June 2017:

Facebook engagement rose 39%, and reach was up 15%.

One Facebook page saw a 125% increase in Page Actions/click throughs

Twitter engagement is up to 1.5%

BrewBarge’s followers on Twitter nearly doubled in 1 month

One of June’s Instagram posts on BrewCycle is already the post with the 2nd highest number of impressions of all time for that account

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brewgroup_results

NICE

nice

NICE is a software solutions company that enables businesses to efficiently operationalize big data. NICE’s three areas of expertise are:  Perfecting Customer Experience, Protecting People & Assets, and Financial Crime Prevention & Compliance. NICE approached A.wordsmith with the goal of working with product managers across multiple divisions to position NICE as the leading expert in its field.

Project Description

A.wordsmith developed and implemented a comprehensive thought leadership plan for NICE. A.wordsmith wrote three e-books, developed webinar training content, updated web copy highlighting product benefits and researched and wrote eight in-depth blog posts, one of which was published in Customer Magazine. Due to the success of the initial projects, NICE has expanded the project workload for A.wordsmith into content development for other departments.

Key Results

  • Producing three e-books featuring case studies and blog content
  • Developed successful webinar content
  • Updated web copy to highlight product benefits

 

Blog posts

 

Client Feedback

  • On webinar content: “Fantastic Job! One of the best webinars we’ve had while I’ve been here. In fact, a customer privately messaged that this was their favorite NICE webinar to date. Content was perfect!”

 
nice-blog

 

Kiehl’s

Kiehl's

In summer 2013, Kiehl’s, the New York-based skin and body care company, selected A.wordsmith as its Portland PR partner to create, manage and promote the Portland stop on its annual LifeRide for amfAR. Our main client contact was based out of Kiehl’s main office in New York, and we were tasked with planning and implementing the entirety of the day’s event within a set budget. This was a multi-day, multi-city motorcycle ride to raise money for amfAR and awareness for HIV/AIDS. LifeRide riders included a combination of celebrities and top-levels executive; we collaborated with actors John Corbett (“Sex in the City”), Gilles Marini (“Brothers & Sisters”) and Kurt Yaegar (“Sons of Anarchy”); Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert Frost.

Working as a team we developed a “Portlandia”-themed event, which helped determine the day’s vendors and festivities. We identified and booked Project Runway winner Michelle Franklin Lesniak as our host, lined up a local ice cream cart and pickle vendor (playing off of the “We can pickle that!” Portlandia episode) to provide easy eats during the event, and arranged live music by local artist Stephanie Schneiderman. In addition, we worked with the Mayor’s office to have the day officially declared “LifeRide for amfAR Day.”

Behind the scenes we were responsible for working with the City of Portland to block off portions of Northwest 23rd Avenue in front of the Kiehl’s store, secure parking for support vehicles, handle all day-of logistics, and staff media interviews. Through our local media outreach, we garnered 13 articles, television interviews and radio mentions, including a one-hour interview with KATU’s morning television show “AM Northwest.” Through the entirety of our outreach, we reached more than half a million people in the Portland Metro area.

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bikers

iFLY

iflyfb

Social Strategy

With iFLY Portland’s Facebook page, we wanted create content that added value to followers beyond promotions and events happening at the tunnel. Working with an onsite iFLY team member, we post ongoing content that targets the interests of iFLY’s key audiences: families, skydiving enthusiasts, and Portland’s athletic community interested in recreation.

Key Results

  • iFLY Portland’s average daily reach on Facebook (through posts, likes, shares, comments, and ads) averages 3,000-6,000 people every day – with some days over 10k.
  • The average reach for posts the month of May 2016 as a percentage of total page likes was 16%. To put this in perspective, the average Facebook page reaches 2.6% – 4.1% of their followers.
  • Despite being just over 3k in likes, one of the smaller iFLY tunnel following on Facebook, iFLY Portland’s engagement numbers are typically in the top 3 of these similar pages.

 

Thanks to the success of Portland’s Facebook page, we took on an expanded social media partnership with iFLY. To help the Portland, Seattle, Sacramento, and San Francisco Facebook pages tap into their specific local markets, we curate local news and events relevant to iFLY fans. We also help coordinate content from the individual tunnels including more candid photos and videos. As a partner to iFLY’s corporate social media team, we need to understand the overall brand voice while elevating each tunnel’s content for their local audience.

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iflysocial