Pinterest Increases Engagement for Brands


In news this week is Pinterest. Both the Content Marketing Institute (CMI) and Social Media Examiner are saying that Pinterest is the fastest growing social media platform. A CMI post says that when compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year.

More customers that land on a brand’s pin are likely to purchase than if they see a sponsored post on Facebook. Even if your client is a non-profit, Pinterest is a great platform to promote their cause.

Top three tips according to CMI:

  • Add a Pin It button to all the content on your brand’s site
  • Encourage followers to take pictures of how they’re engaging with the brand – note that user-generated content is the key here (great example is The Gap’s collaborative boards)
  • Make sure your boards reflect your business: stay focused and don’t confuse followers


For additional  ideas, visit this article posted on Social Media Examiner.

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