PORTLAND, Oregon (December 12, 2017) – A.wordsmith, a communications firm specializing in thought leadership and public relations, announces the addition of Lisa Lavora – De Beule as the firm’s new director.

Lisa Lavora – De Beule joined A.wordsmith in 2015 as a manager before taking on the position of director in December 2017. Lisa brings more than 15 years of experience in public relations for internationally recognized brands within the consumer and hospitality industries. As director at A.wordsmith, Lisa will focus her expertise on client service and team development strategies. Prior to joining A.wordsmith, she helped develop and execute communication strategies at Ace Hotel Group, supporting the global launch of properties within the U.S. and abroad. In her roles at Cole Haan and Céline, Lisa brought together her love of fashion and strategic communication as she managed events, media and VIP relations. Originally from New York City, Lisa holds a bachelor’s degree in marketing from Virginia Tech.

“We are very pleased to have Lisa in the director role,” said Ann Smith, president at A.wordsmith, “She is an invaluable member of our team and helps is a guiding force when it comes to both client programs as well as the firm’s own direction.”


Since 2009 A.wordsmith has been providing strategic communication programs specializing in thought leadership, content marketing and strategic counsel for clients with complex stories to tell and manage. Our team is comprised of expert public relations practitioners, all of whom have deep expertise in media relations, corporate positioning, strategic writing, brand identity and marketing communications. Utilizing a variety of communication strategies, our specialty is implementing successful thought leadership PR programs that raise awareness of our clients as experts in their fields. Clients of A.wordsmith include ProKarma, Kavi, Micro-Pak, iFLY Portland, Marquam Group and Brandlive.

For more information contact:

Ann Smith