Fall 2012



What an incredible fall we have enjoyed here in Portland this year!  I hope this finds you well as we head toward the holiday season.  We are in the midst of promoting holiday angles for several clients, setting up a New York City deskside tour, and even looking ahead to the new year and early spring for some long-lead consumer press opportunities. If you're considering PR, now is an ideal time to start developing a strategic plan for 2013.


Thank you all for your continued support and interest in moving your businesses forward through the power of smart PR.


Happy Hauntings!

Ann and the A.wordsmith team


Client Successes

Congratulations are in order for XPLANE, the leader in business design thinking, after recently re-emerging as an independently owned and operated Portland company.  Read the full story in the Portland Business Journal.


Senior editor at Portland Monthly, Kasey Cordell, recently paid a visit to Aspen Ridge Resort, deeming it Southern Oregon's Top Secret Alpine Ranch Resort. Check out the write up in the publication’s Tripster column.

Children and family portrait artist, Linnea Osterberg, hosted Portraits in the Park in late August – a celebration of children and books that benefited the Children’s Book Bank.  Linnea brought together fellow photographers Rosemary Ragussa, Anna Campbell and Kirsti Holley and in total they photographed 95 kids and raised 156 books.


Local parents and founders of Smarty Parents, Lindy and Chris Bartell, are now the U.S. distributors of Yummy Dough, the world’s only tasty edible modeling dough!  From a great craft project to a handmade treat, this is a must-have for the holiday season. Read the review in Sugar Loco


We’re excited to announce new client engagements with LifeCycle Adventures, The Good, Pop Art Pinup and Playback Theater.  Thanks for making us an extension of your team! 

Welcome Laura Baughman and Nicole Smith to the A.wordsmith team!

Relevant Reads

What’s your favorite social media tool?  Here is one list of the most useful options out there…the choices might surprise you!

The 10 most-useful social media tools of 2012 (so far)

Ragan’s PR Daily


Take a chill pill?  The recent comments by the San Diego Charger’s PR director are a good example of how even the most seasoned of PR veterans can sometimes go off message - never ideal.

Chargers’ PR director tells everyone to ‘Take a Chill Pill’ on team’s official website

Yahoo! Sports


A good list to keep in mind when implementing a PR program.  My three keys to PR success are 1. Create a plan. 2. Stick to the plan. 3. Communicate. Nothing great happens in a vacuum.

Avoid Costly PR Mistakes In Your Small Business

Business 2 Community

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Portland, Oregon 97204