If your email pitch just isn’t getting a response, you might want to try sending that reporter a tweet. Medium.com recently posted a report from Triggertrap CEO Haje Jan Kamps that the highest number of verified users, twenty-five percent, are journalists on Twitter. Twitter verified users are an exclusive group. Noted with a blue tick mark next to their name, verified users are, according to Twitter, “highly sought users in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas.”
Journalists in the report also include news producers, anchors, TV meteorologists, and others.
The findings note that while journalists make up the largest group, they have a low number of followers (an average of 140,000) compared to other verified user groups like musicians or actors. But media outlets are the most active on the social media platform, most likely from tweeting out the latest news stories, according to the report’s graph below of highest number of tweets by each group.
Number of Tweets
The report also notes that journalists on Twitter typically follow few people but have many followers (on average four followers for every person they follow) suggesting that typical journalists use Twitter to communicate and monitor communications. So, while that reporter you can’t get a hold of may not be checking his email, chances are he/she is checking Twitter.