Yet again, Beyonce is awesome.
And so is Condoleezza Rice, Jennifer Garner and a handful of other female and male celebrities contributing to the Ban Bossy campaign, a partnership between the Lean In and Girl Scouts organizations, which launched today.
As the mother of two boys (soon to be three) I’ve always felt very comfortable encouraging my sons to be leaders and to take charge in groups of other kids. Seen as a positive leadership trait among boys, I cringe when little girls taking on the same roles are labeled as bossy. Labeling a little girl as bossy is akin to telling her to be quiet, to fall in line, and according to the Ban Bossy campaign, is demotivating and damaging to confidence.
Sheryl Sandberg made the media rounds securing excellent coverage timed to today’s launch in every major US news outlet, from TIME Magazine to US Weekly. And of course the marketing materials behind this campaign are brilliant and designed to enable and ensure its collateral go viral.
Banning the word “bossy” is perhaps an oversimplified solution to the bigger problem — a lack of understanding around how to develop female leaders at the earliest age — but it’s a great start.
Check out this great campaign’s website (www.banbossy.com) for inspirational videos, stories, images and tips for encouraging female leadership at any age.