Unless you’ve been hiding under a rock for the past week you’ve most likely know the full story, or at least rumblings, of the Kelly Ripa vs. Michael Strahan vs. Disney-ABC drama. On Tuesday Kelly returned to the show after taking some time off to digest and deal with the news that not only is her co-host leaving, but most importantly that she found out about that change at essentially the same time as the general public.
In the world of PR, everything is built around a message – the foundation if you will of your communication strategy. When Kelly opened Tuesday’s show she mastered the art of being on message – and of making a point. If you haven’t seen the clip, you can check it out here.
Bottom line – she killed it. She used humor, emotion, honesty and directness to both make nice and stand up for herself. And within a matter of hours of the show airing the news broke that Strahan will actually be leaving earlier than was announced last week. How quickly the tables can turn.
Once you have seen the video, spend a few more minutes reading this article in Tuesday’s Washington Post where it dissects her messages, their meaning and the greater impact of each.