Client Description

Owned by Carmen Ripley Wilson, Beanstalk is a respected children’s consignment store located in Northeast Fremont and Southeast Montavilla neighborhoods. Beanstalk provides high quality clothing and gear for children – with an emphasis towards locally made items.

Project Description

Beanstalk approached A.wordsmith in 2015 with the desire to enhance community awareness through media relations and marketing communications. A.wordsmith developed a strategic communications program with the overarching goal to drive awareness of the shop while increasing Beanstalk’s customer base, establish Carmen as a parenting expert and develop Beanstalk’s reputation as the go-to consignment store in Portland.

Key Results

A.wordsmith secured placements in a number of local publications as well as parenting publications. They secured Carmen as an ongoing contributor to the Portland parenting magazine NW Kids where she writes articles on a variety of topics. A.wordsmith also supports Beanstalk through the creation of their monthly newsletter.