“Today, knowledge has power. It controls access to opportunity and advancement.” – Peter Drucker
More than ever, public relations professionals are working to quantify PR’s value for their clients. This can be difficult for a number of public relations tactics, but social media is notoriously hard to pin down in terms of ROI. Executives and business owners have been told their business needs to be on social media, but without the hard numbers to back the “why,” many still aren’t on board with investing time and manpower into social. Social analytics tools exist that provide in-depth data for social channels, but these are often pricey, prohibiting smaller PR agencies and small businesses from using them.
Thankfully, there’s still hope for those who have tight budgets or are overwhelmed by the idea of tackling Google Analytics. Facebook, Twitter, and Pinterest all provide free, built-in analytics that offer a wealth of information. For businesses on these platforms, these free tools can tell you what’s working, who your audience is, and help you build stronger content for social. The key is knowing which numbers are important.
We’ve created a new, downloadable white paper covering our perspective on free social analytics to help you better understand how to use these tools strategically. Meaningful Measurement: The Social Media Data You’re Underutilizing— and How to Put it to Work for Free includes guides through Facebook, Twitter, and Pinterest’s free analytics. Key stats on each channel are highlighted, are well as which numbers aren’t important.
A few highlights:
- Discover why page “likes” on Facebook don’t really matter
- Learn how to understand the impressions stats on Twitter
- Explore your Pinterest audience demographics in-depth
Download the full POV here, and start turning your social media stats into knowledge: http://awordsmithcomm.com/about-us/thought-leadership/