Blog

Join us in conversation on the topics we believe matter...to our industry, our city and our society.

#TwitterIsDead – or is it?

By Natalie O'Grady | Aug 14, 2017

  Since launching in 2006, Twitter has gone through several identity crises. Starting as an SMS-type messaging system, the platform has grown to be an emergency messaging tool, an engagement platform for live events, and apparently, the platform of choice for announcing domestic and foreign policies by the current President of the United States. With […]

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6 Design Tips for Better White Papers

By Kris Travis | Aug 3, 2017

In our digital world of social media attention spans and interactive brand experiences, the traditional white paper isn’t necessarily the most exciting way to convey content. But white papers still play an important role in many B2B organizations, as objective and informative pieces to aid sales, act as lead generation tools, and provide a means to position […]

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Social Media Strategy: How to Manage Multiple Pages

By Natalie O'Grady | Jun 26, 2017

For small to medium sized businesses, launching and managing a social media campaign can be challenging. The budget often doesn’t allow for outside support or hiring an extra team member to help the marketing team (if the business even has a marketing team). Executing great social media strategy also takes a lot of time, effort, and […]

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Can PR Be Automated?

By A.wordsmith | Jun 21, 2017

As politicians bicker about job growth and immigration, it’s become increasingly clear that the real threat to our current economic and social structure is automation and robotization. In the wake of this realization, workers around the world are asking the question: Will I be replaced by a machine? Can PR Be Automated? In PR, the […]

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Top Reaction Gifs for the format's 30th Anniversary

By Hailey Paquette | Jun 16, 2017

In honor of the 30th anniversary of the GIF this week, Facebook has added a GIF button directly to the comment bar – making it easier than ever to interact visually on the platform. It’s hard to deny the impact that GIFs have had in recent years on modern social media culture, no matter what […]

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The Difficult Relationship Between Brands & YouTube Creators

By Natalie O'Grady | Jun 15, 2017

Every day, YouTube users watch nearly 5 billion videos. Since its inception in 2005, YouTube has become a culture-shaping video mecca that has created a new category of “celebrity.” Brands have jumped into the YouTube pool with both feet, taking advantage of those 5 billion daily views with ad buys on the videos of popular […]

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Tools to Help Copywriters Find Their Flow

By Elizabeth Garcia | Jun 9, 2017

In an ideal world, copywriters would have time to let inspiration strike. We would get to brainstorm, let ideas incubate, bounce them back and forth with fellow writers. You know, just like Peggy Olson and Don Draper did on Mad Men. In the real world though, copywriters often have to come up with creative and […]

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Your Most Underutilized PR Resource: Your Employees

By Hailey Paquette | Jun 6, 2017

  Listening to your customers via social media, review sites, website comments and other digital forums has become second nature for most businesses, but many aren’t always the best at listening to their own employees’ stories. That means many businesses are missing out on a major internal resource for their PR efforts. Your own employees […]

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Customer Service on Snapchat

By Natalie O'Grady | May 25, 2017

In its short history, Snapchat has grown from a novelty app to a social media platform in which brands are eager to pioneer new styles of social media campaigns. From branded lens and geofilters, to influencer “story takeovers” and specialized in-app ads, there’s a multitude of ways for brands to utilize Snapchat. Users on Snapchat […]

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Celebrity Endorsements: The Risk for Brands

By Natalie O'Grady | May 15, 2017

Celebrity endorsements have been used by brands since the 1760s, when a savvy pottery and chinaware company used endorsements from royalty to promote their products.  In more recent decades, celebrity endorsement has become a staple for many large brands, like Michael Jordan’s partnership with Nike. As social media has grown into a part of everyday […]

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